Content analysis (according to Mayring or Kuckartz)
Qualitative content analysis (with NVivo) according to Mayring or Kuckartz and applications of the grounded theory methodology are becoming more and more important.
This does not only apply to the classical social sciences, but now also nursing sciences, psychology, economics and political sciences make use of these techniques. In contrast to quantitative research methods, qualitative research helps in the scientific recognition and understanding of phenomena that have so far only rarely been investigated. Qualitative research is often characterized by close contact between researchers and people who often have contact with the research object.